I’m Amy White, a digital content specialist with over 16 years’ industry experience. I worked as a Production Editor at the Guardian before moving to its in-house agency ‘Guardian Creative’ as an Account Project Manager. I worked with senior Guardian and Observer editors, the marketing department and a specialist creative content team to produce and manage a diverse range of supplements and websites.
Since then I have developed and honed my digital skills, working as an Account Project Manager for social media and marketing companies, and most recently supported the Creative Industries Faculty at the University of the West of England to develop its social media content. I have obtained a Digital Marketing Diploma from the Digital Marketing Institute.
I also write a business blog called Social Butterflies where I feature a mix of interviews, share my digital knowledge and document the highs and lows of freelance life. I have also written a number of blog posts on the subject of digital marketing and social media:
Mama Tribe: ‘How to work with influencers’; ‘Collaboration over competition’; ‘Why you don’t need to be on every platform’
Digital Bon Bons: ‘Top 5 tips to make your brand stand out from the crowd’
“Stand out from the crowd by placing expertly crafted content at the heart of your marketing strategy.”
In an age where anyone can publish online, having a credible and authentic voice has never been more important. Google’s algorithm favours quality content which is shared amongst authoritative websites. If you want to be an industry leader then you need to produce useful, engaging and shareable content to grow your customer base and promote brand awareness. I can help you do that by placing expertly crafted content at the heart of your marketing strategy.
I offer a full package consultancy or you can access individual solutions (see below for a comprehensive list of services). Because every business is unique, so are my prices, so please get in touch for a free consultation. You can also collaborate with me commercially through my magazine Social Butterflies.
Producing and commissioning content (articles/blog posts, copywriting, advertorials and imagery).
SOCIAL MEDIA/COMMUNITY BUILDING
Promote, share and manage your content effectively via social media to build engaged online communities.
Work with authentic micro-influencer voices in social media to target your audience.
Setup and customisation of theme to suit your business and branding.
Create a unique identity for your business: colour palette, fonts, visual and copy style guide.
Create bespoke, measurable plans for your business, outlining your goals and how to best achieve them.
Implement simple, but effective measures to increase traffic to your website and increase its authoritative status.
Setup and manage effective email marketing campaigns and build invaluable customer data for your business.
Utilise web analytics in a meaningful way to see how your customers interact with your online activities. You can use this data to inform your digital strategy and measure ROI.
“Amy has been a highly valued and proactive member of the Journalism team at UWE. She has independently worked to assist staff and students to promote the activities of the Creative Industries faculty online. She has a real appetite for imparting and acquiring digital knowledge and has worked collaboratively with other student learning support staff to ensure all programmes have a professional online presence. Amy’s interest in exploring new mobile technologies has been pivotal in capturing student life through video, photography, podcasts and social media posts.” Bernhard Gross, Associate Professor, University of the West of England.
“Amy ran client projects for the likes of BBC Worldwide, Havas Media, WGSN and the Guardian. Using platforms including Typeform, Timetrade and Linkedin she co-ordinated our work with clients across the globe from Delhi to London to NYC. Amy’s dedication and rigour ensured all True & North‘s customers and stakeholders expectations were met or exceeded.”
David Clayton, Managing Director of True & North
“Amy provided project management and research support for my new social media training website. Her insight and support was invaluable and she always delivered way beyond what was asked. She is organised and agile, nothing gets past her and she has a wide knowledge of the digital landscape. I’m not sure how she does it but she stays ahead of current trends in media while having the experience to take a step back and evaluate actions with integrity.”
Jennifer Begg, Managing Director of Two Bees Training & Consulting
“Amy was a key member of the Guardian, and the Observer, Creative Account Project Management team. Her project management, communication and organisation skills were highly valued. Amy took responsibility for overseeing many of our most challenging and complex content marketing projects, across both print and online. As well as project management, Amy excelled at account management, expertly liaising with key clients on a day-to-day basis.”
Sean Finch, former Head of Guardian Creative
“Amy was a highly valued member of my team. Working across commercial digital and print projects for the Guardian and the Observer, Amy brought expertise, knowledge, organisation and client building skills to what was a demanding and fast-paced role. The projects often needed a delicate and reassuring touch, which Amy supplied with aplomb, enabling the Guardian to maintain good quality relationships with valuable clients.”
Darren Gavigan, former Head of Account Management for Guardian Creative
For a free consultation, please submit your details in the form below.
If you’d prefer to speak on the phone, please call me on 07812 520760.