I’m Amy White, a digital content specialist with over 16 years’ industry experience. I worked as a Production Editor at the Guardian before moving to its in-house agency ‘Guardian Creative’ as an Account Project Manager. I worked with senior Guardian and Observer editors, the marketing department and a specialist creative content team to produce and manage a diverse range of supplements and websites.
Since then I have developed and honed my digital skills, working as an Account Project Manager for social media and marketing companies, and most recently supported the Creative Industries Faculty at the University of the West of England to develop its social media content. I have obtained a Digital Marketing Diploma from the Digital Marketing Institute.
I also write a business blog called Social Butterflies where I feature a mix of interviews, share my digital knowledge and document the highs and lows of freelance life. I have also written a number of blog posts on the subject of digital marketing and social media:
Mama Tribe: ‘How to work with influencers’; ‘Collaboration over competition’; ‘Why you don’t need to be on every platform’
Digital Bon Bons: ‘Top 5 tips to make your brand stand out from the crowd’