In an age where anyone can publish online, having a credible and authentic voice has never been more important. If you want to be an industry leader you need to produce useful, engaging and shareable content to promote brand awareness and increase sales for your business.
I’m experienced at placing expertly crafted content at the heart of your marketing strategy (websites, social media and email) to boost your company’s online presence. I’ve worked as an Account/Project Manager as well as an Editor so I bring a useful blend of marketing and editorial skills.
- Content strategy and planning: bespoke content that represents your brand values, offers a compelling call to action and fits with your overall communications strategy.
- Social media and community management: create posts that authentically connect with your audience and match your KPIs.
- Copywriting: producing engaging copy for websites, blogs and newsletters.
- Email marketing: strategy, content planning and measuring success of campaigns.
- Influencer marketing: work with authentic micro-influencer voices to commission branded content.
- Data: utilise analytics to see how your customers interact with your online activities so you can test, measure and improve your content.